The Flemish Masters are best experienced in Flanders, the number one destination for art lovers. After all, this is where Rubens, Bruegel and Van Eyck lived and worked. Their work can often be found still hanging in the very same places for which they were made. “We want to promote this unique experience,” says Peter De Wilde, CEO of VISITFLANDERS. “Our Flemish Masters attract hundreds of thousands of visitors to Flanders each year and we are proud of this achievement. With our multi-year programme focusing on Rubens, Bruegel and Van Eyck, which was launched in 2018, we are aiming for three million visitors by the end of 2020. At the moment it is not possible for us to promote our unique cultural heritage via one of the most popular social media networks. Our art is categorised as being indecent and sometimes even pornographic. This is such a shame as it restricts the promotion of our Flemish Masters.”
The agency in charge of promoting tourism in Flanders, Belgium explains that they have invested 30 million dollars in 2018 to improve the experience of cultural travellers visiting that region, especially in cities like Antwerp, Bruges, Ghent and Brussels. Now they can’t promote some of those museums due to restrictive policies applied by some online social networks.
‘We are for it and not against it’ is what the people of Flanders say.
Peter De Wilde explains, “Social media and art have a lot in common. Art brings people together. Social media brings people together, and our Flemish Masters too. This is why we want to enter into discussions with Facebook so that we can use this platform as one way in which to make our art visible. Surely it’s not that difficult to differentiate between cultural heritage and gratuitous nudity?”
VISITFLANDERS position is supported by several top museums in Belgium and around Europe. In an open letter, the institutions ask Mark Zuckerberg to revise Facebook’s policy related to art, culture and heritage. Click here to read the open letter.
“We tried various channels to bring this matter to Facebook’s attention. Unfortunately nobody listened,” De Wilde explains. Flanders hopes the comedy video produced in Rubens’s House will facilitate a discussion to solve the issue and allow users to view this content that is present in encyclopaedias and elementary school grade text books. “Flanders is a unique art destination. But because we are naturally modest in Flanders, we do not shout out about it often enough. This stunt enables us to make our presence felt and also honour the spirit of Pieter Paul Rubens. He was an artistic rebel who was not afraid of engaging in social debate. There’s no finer tribute to honour our Flemish Master than by taking up the battle against unnecessary artistic censor- ship.”
Watch the film of the Social Media Police by clicking here.
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