Flanders ‘hacks’ world famous painting to celebrate true love
The Flemish Masters show the world the diversity of true love
Tuesday, November 26, 2019 — The Belgian region of Flanders welcomes people from every persuasion, colour and form, with open arms, irrespective of who they may fall in love with. To relay this message the world over, VISITFLANDERS has replaced the outer panels of the ‘The Adoration of the Mystic Lamb’ masterpiece, also known as the Ghent Altarpiece, with photos of contemporary couples. In the original by the Van Eyck brothers, the depiction of Adam and Eve, have flanked various religious scenes since 1432. To demonstrate the fact that today, the definition of a couple, doesn’t always comply with former conventionality, the image has been replaced with modern day versions of what we now understand to be normal. VISITFLANDERS, believes that its “modern day” edit will convey a message of inclusion and diversity throughout Flanders.
- “The message and campaign highlight our unique artistic heritage and the inclusive nature of Flanders,” says VISITFLANDERS. “Here in Flanders, we must continue to fight for diversity and inclusion.”
- Everyone can share this message through www.adorationoftruelove.com.
“The idea of linking ‘The Adoration of the Mystic Lamb’ to the adoration of true love in all its forms, is an obvious one. Truth was central to this work, as is love,” said Peter De Wilde, CEO of VISITFLANDERS. “Today, it's easy to be like Adam and Eve if you colour 'inside the lines'. The Van Eyck brothers were all about drawing new lines and doing things their own way. For the many couples, that don’t fit the norm and are met with hostility through both words and deeds, we were persuaded to “hack” the Ghent Altarpiece. In doing so, we hope to demonstrate our dedication to diversity by highlighting our unique artistic heritage and promoting Flanders as a cultural and inclusive tourist destination.
Everyone who wants to express their adoration for ‘true love’ can participate. A short video has been made for the ‘hack’. Visitors to the site can share the video and optionally include their own photo. If they upload a photo, they'll feature in the video's intro. The video can be personalised on www.adorationoftruelove.com.
‘The Adoration of the Mystic Lamb’ is one of the most influential religious paintings in the world and the most frequently stolen artwork of all time. The monumental ‘Ghent Altarpiece’ was painted on oak panels, covered with a mixture of chalk and animal glue. The figures were painted by applying countless layers of oil paint. The delicate application and translucent paint creates an extra dimension: the painting seems to glow from within. Using these techniques, the Van Eyck brothers permanently changed the way we look at art. Their optical method of painting resulted in art that was so lifelike, it was uncanny. Adam and Eve, who flank the ‘Ghent Altarpiece’, are the silent witnesses to this. Their overwhelming nakedness caused outrage among the elite, and for this reason, the outer panels were removed prior to a visit from Joseph II in 1781. Frederick William III of Prussia was similarly disapproving of the nude figures. In 1816, he purchased the outer panels of the Ghent Altarpiece, with the exception of Adam and Eve. In the 19th century, Viktor Lagye went one step further. He reproduced the original side panels with Adam and Eve, painting them not in the nude, but modestly attired.
True love needs to be supported – and that's also the case in Flanders. As long as couples conform to the example set by Adam and Eve, we accept them. But many modern couples do not fit the biblical mould. These expressions of true love are not always understood. Recent facts and figures demonstrate this, given that
- Hate crimes against LGBTQ people have been on a slight rise over the past three years, according to FBI data. While most hate crimes in the U.S. are motivated by bias toward race and religion, the number of crimes based on sexual orientation rose each year from 2014 to 2017, when 1,130 incidents were reported. Of those crimes, a majority targeted gay men.
- In the United States this year, at least 18 transgender people — most of them transgender women of color — have been killed in a wave of violence that the American Medical Association has declared an “epidemic.”
- Same-sex couples applying for a mortgage face more rejection and higher rates, a study says